Soboba Casino Resort books Joss Favela for July 3 show

Soboba Casino Resort will host regional Mexican singer-songwriter Joss Favela at its Event Center in San Jacinto, California, on Friday, July 3 at 9 p.m. The 21-and-over show adds another national act to the resort’s entertainment lineup and puts a Grammy-nominated artist with major Latin music credits on stage for local fans.

Why it matters: - Joss Favela brings a high-profile regional Mexican act to Soboba Casino Resort’s Event Center. - The July 3 show gives the San Jacinto area another live-music draw during the summer travel and entertainment season. - The booking adds to Soboba Casino Resort’s mix of concerts, nightlife and year-round events.

What happened: - Soboba Casino Resort announced that Joss Favela will perform on Friday, July 3 at 9 p.m. - The concert will take place at the Soboba Casino Resort Event Center in San Jacinto, California. - The show is 21 and over. - Tickets are available at more information or by calling (866) 476-2622.

The details: - Favela is known for blending banda and norteño music with modern storytelling and emotional lyrics. - His awards include ASCAP Latin Songwriter of the Year for three straight years from 2016 through 2018. - Favela has received two GRAMMY nominations, four Latin GRAMMY nominations and nine Premios Lo Nuestro nominations. - He is originally from Sinaloa, Mexico. - Favela wrote his first song at age 12. - He built early recognition as a songwriter through collaborations with artists including Alejandro Fernandez and Banda El Recodo. - Favela later established himself as a recording artist. - His best-known songs include “Pienso en Ti,” “Me Hubieras Dicho,” “Cuando Fuimos Nada” and “La Magia de Tus Ojos.” - Favela has also appeared as a mentor on “La Voz” and “Tengo Talento, Mucho Talento.”

Between the lines: - Soboba Casino Resort is using a recognizable Latin music name to reinforce its live-entertainment positioning. - The event fits the resort’s broader strategy of pairing gaming with concerts, dining and nightlife to draw regional visitors. - Favela’s mix of songwriting credibility and crossover visibility may broaden the show’s appeal beyond core regional Mexican music fans.

What's next: - Fans can buy tickets now through Soboba Casino Resort’s entertainment page or by phone. - The July 3 concert will be part of the resort’s summer entertainment calendar. - Soboba Casino Resort continues to promote its concert and event lineup through its website and social channels.

The bottom line: - Soboba Casino Resort is betting on a decorated regional Mexican artist to help fill its event calendar and pull in concertgoers from across the Inland Empire.